Bruno and you will Chung (2017) noticed that these types of speak relations put up empathic matchmaking between mukbanger and you may viewers plus anywhere between watchers
Woo (2018) used a material study data to look at Southern Korean mukbang away from an electronic digital communications and you may ads position. The woman browse advised one mukbang’s dominance within the Southern area Korea are mostly from the viewers’ make an effort to overcome the loneliness through simulating brand new operate off eating having family unit members otherwise nearest and dearest by creating contacts having mukbangers. Gillespie (2019) analysed thirty six mukbang movies out of a maximum of 9 women mukbangers off Us, Canada, and Southern area Korea who had hundreds of readers and you may put rhetorical criticism off a great feminist way of argue that mukbang visitors responded to help you mukbang video in order to find out mukbang’s impact on hegemonic thinness people. Gillespie (2019) advertised one to mukbang people appreciated enjoying girls restaurants messily, being loud, exhibiting fulfillment, and you may overindulging even though they saw this type of habits just like the transgressive acts. Predicated on Gillespie (2019), female viewers had been such interested in mukbang as they feel linked some other female have been dining massive servings out-of below average dining messily and you can available to societal.
Bruno and you can Chung (2017) achieved a situation studies where they questioned around three Southern Korean mukbangers and you will a store holder to look at the factors you to draw audiences in order to watching mukbang. Nevertheless they obtained analysis from viewers’ chat logs, photographs out of mukbangers’ private broadcasting homepages, and you can pointers on the AfreecaTV website. Bruno and you may Chung (2017) contended your main beneficiaries from vicarious delights provided with mukbang was indeed those who consume by yourself however, attention a personal presence. They claimed that one you can easily determination out of mukbang visitors was one to these were building a kind of viewing community through interacting and you will emailing both to the a familiar focus, and therefore marketed elevated thinking of pleasure and you can belonging. Members imagined mukbang once the a free of charge space where they may express a great vicarious fulfillment.
Bruno and you may Chung (2017) theorized you to regardless if the viewers did not see each other, they could feel the visibility away from other audience through the speak screen or comments and you may wants. Brand new speak monitor influenced the standard and interest in mukbang and the mental disposition of one’s people. Live cam during and after dining you certainly will really be more important than eating in itself for the majority audiences. Posts analysis showed that around ten% from audience resided logged into the in the event that dinner got finished to help you chat about some other topics based on the every day lives. Watchers including believed keen on mukbangers’ energy in order to make a social exposure in mukbang movies via appearing its personal top, reacting in order to viewers’ comments, pausing eating, and you may thanking the audience just who sent gifts. Similarly, Song (2018) content analysed the chats among the audience and South Korean mukbangers and you will argued one audience became fond of and you may believed linked to the latest mukbangers down to alive interaction.
Yet not, Bruno and you will Chung (2017) emphasized one social visibility and you may communications certainly one of visitors may also getting uncontrolled. By way of example, specific viewers has been around since very associated with one another that they come using particular mukbang channels only to correspond with each other (Bruno and you may Chung 2017). Specific visitors insulted mukbangers for their looks additionally the quantity of food it ate (Song 2018). Bruno and you can Chung (2017) detailed that in the event extremely audience mentioned which have positive and you can positive commentary, some insulted otherwise criticized mukbangers and/or dinner. These were important since positive or negative audience responses impacted almost every other audiences’ responses to and you may connections toward mukbang stuff.
Intimate Have fun with
Other aspect of mukbang is its sexual have fun with. Schwegler-Castaner (2018) debated one to mukbang would-be fully understood while the fetishizing women food. She highlighted the new mind-portrayal of women dinner huge amounts of dangerous dinner indicating the brand new ‘shameful appetite’ (p. 784) that ladies conceal which was susceptible to sexualizing ladies’ government. She together with discussed the possibility sexual objectification away from girls human body and you can reinforcement of the normative opinions off thinness and you may consumerism.